Denim and Leathers by Andrew Marc Pre-Roll Ad 1

video
Challange

Andrew Marc contracted Ke Group to assist with the launch of their new fashion division, Denim and Leathers.

Solution

The objective was to create lifestyle content, images and video for the Denim and Leathers fall 2013 collection.

Result

We worked with our Ke Network partner Ouigi Theodore to direct an organic presentation based on the brands association with the ‘Moto’ lifestyle. We shot three 30 sec videos and still photography at the legendary ‘Indian Larry’s’ bike shop in Brooklyn New York. The garage, the tools, the workstation and the authentic character of Indian Larry’s shop helped to define the Denim and Leathers target audience. We also arranged a 1969 corvette and a rebuilt Café racer motorcycle to be used on the shoot.

Visit the site →