MAc Cosmetics Website 2015 Redesign - Online Magazine

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Challange

MAC Cosmetics has announced the launch of a newly designed website that fuses art and e-commerce.

Solution

The website redesign includes a number of new ground-breaking technological features as well as launching a collection of Christmas 2015 gift sets, MAC Palettes and makeup shades for the festive season. One of the key new features reinforces MAC's authority in colour with the new Colour Play feature, which is unique to the website. It is an innovative immersion into colour that allows consumers to view, compare and shop for colour and texture across all product groups, from MAC eyeliner to lipstick and glitter.

Result

"Websites act as their own entity and they tell you when they want to be redesigned," said James Gager, Senior Vice President/Creative Director, M·A·C Worldwide. "We looked at the M·A·C website in its entirety and wanted to redesign it in a way that was interactive and playful yet still very M·A·C. We incorporated new technologies that engage our customers in a way that they haven't been before, by playing with vibrant colour, incorporating videos, and adding edgy new collection and product visuals that will make a serious impact."

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