Lincoln - First Listen Series

Branded Content Series , Digital Banners, Micro-site
Project Overview
Combining the crisp Lincoln Revel sound system with established and rising music artists, we created Lincoln First Listen. It features the interaction of the series host and selected music artists discussing the meaning behind their art while riding in the latest Lincoln vehicle.As part of each segment, an artist unveils a snippet of their latest track. As added content value, and for a limited time, our audience has the opportunity to preview the entire song after viewing the featured segment.

Featured Artist:
Neyo, Marsha Ambrosius,Sebastian Kole,
Mali Music*, V. Bozeman*,Estelle*,

ACD - Tiffanni Spann
Nicholas Anglin - Art Director
Senior Writer Alejandro De La Villa
My Contributions
- Digital Producer
- Creative Strategist
- Story Development
Combining the crisp Lincoln Revel sound system with established and rising music artists, we created Lincoln First Listen. It features the interaction of the series host and selected music artists discussing the meaning behind their art while riding in the latest Lincoln vehicle.As part of each segment, an artist unveils a snippet of their latest track. As added content value, and for a limited time, our audience has the opportunity to preview the entire song after viewing the featured segment.
Final Deliverables
OLA Banners
Instagram Video
Pre-Roll Ad
Spotify Digital Banners
Youtube Channel
Audio Ads
INSTAGRAM VIDEOS
OLA RICH MEDIA DIGITAL BANNERS
LINCOLN FIRST LISTEN FT. MARSHA AMBROSIUS
INSTAGRAM VIDEOS
OLA RICH MEDIA DIGITAL BANNERS
LINCOLN FIRST LISTEN FT. SEBASTIAN KOLE
OLA RICH MEDIA DIGITAL BANNERS
LINCOLN FIRST LISTEN FT. DION and V BOZEMAN
LINCOLN FIRST LISTEN FT. MALI MUSIC
LINCOLN FIRST LISTEN FT. ESTELLE
CITY PARKS — SUMMERSTAGE 2017

CITY PARKS — SUMMERSTAGE 2017 - A Complete rebrand of all City Parks brands including New Yorks very own Summerstage. All collateral from, digital, web, broadcast, etc. Our goal was to increase awareness and drive consideration for all City Parks programming allowing them to fall under a consistent identity system but still bring high level differences within the brands. which we over delivered on.

WHAT WE DID:
Brand Identity
Brand Messaging
Art Direction
Photography
Video & Motion
Design Pre/Post Production Social  

THE DESIGN SYSTEM
BROADCAST TOOLKIT
STAGE DESIGN & SCREEN
Out of Home - Print Signage
Digital Banners
Membership Card
SUMMERSTAGE — PROMOTIONAL VIDEO
CHARLIE PARKER JAZZ FESTIVAL — PROMOTIONAL VIDEO
SOCIAL PROMO VIDEOS
Website Redesign and CMS Migration
City Park Foundation Merchandise